Jordan Asia Food (jaf) Healthy Vending Machine (Client Project)

Branding Identity

Jan 1, 2023

Jordan Asia Food is a vending machine company that provides healthy food options such as salads, wholesome snacks, and healthy meals in a short time. The vending machine's design shows a warm family dynamic, including a father, a mother, and a child enjoying healthy food options from the machine. The logo concept and the color scheme is representative of Thai culture, the circles at the end of the letters is a representative of Thai language and letters. The colors are green symbolizes health, orange conveys a sense of family and fun, and black represents boldness. Additionally, the cup labels convey a message of health and wellness, while the food labels are characterized by simple and elegant designs that resonate with consumers.

Deliverables:

  • Logo.

  • Vending machine wallpaper.

  • Identity cards, letter, cover letter.

  • Brochure.

  • Roll Up.

  • Packaging and labels.

  • Merchandising.

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